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About Get In Goodnick | World-Class Coaching for Women Over 50
Our story

Everyone deserves a team in their corner.

We're the coaching team you need to get the results you want. Built by a world-class personal trainer who spent fifteen years training Olympic athletes, Grammy winners, BAFTA winners and CEOs, and decided everyone deserves a team like that in their corner.

The Get In Goodnick coaching team, the specialists behind the programme for women over 50
What we believe

Everyone needs a team. Why should your health be any different?

Olympic athletes have teams. Actors and singers have teams. CEOs have teams. The fundamentals of why those teams work are the same: someone who designs the plan, someone who keeps you to it, someone checking your technique, someone there when things get hard.

So why has health always been the one thing everyone's expected to do alone?

Get In Goodnick exists to change that. Four expertly designed sessions a week, built around strength, mobility and the things you actually want to keep doing, backed by a real coaching team who know your name, check in on you, and won't let you drift.

A woman over 50 staying strong and active through the Goodnick Age Smarter programme
Why we started

The problem was never you.

Most people who come to us have tried everything before. They started well and lost momentum. And somewhere along the way, the fitness industry told them it was their fault. That they just needed more willpower.

It wasn't a willpower problem. It was a support problem. The products were built to sell, not to keep anyone going. Get In Goodnick exists to put that right, with a team that genuinely cares whether you show up, and genuinely cares whether you get there.

The founders

From Olympic athletes to you

Rob McAvoy, founder of Get In Goodnick

It was never about the best programme. It was a coach who cared.

At 16, Rob found an athletics coach in Belfast who believed in him before he believed in himself. That coach didn't hand him a programme, he handed him a relationship. Structure when there wasn't any. Belief when there wasn't enough, and a standard to rise to.

After the Royal Marines, Rob spent fifteen years coaching at the highest level: Olympic athletes, Grammy winners, BAFTA winners, entrepreneurs and CEOs. And one thing became impossible to ignore. The clients who got results weren't the ones with the best programmes, they were the ones with a coach who cared about their results more than they did.

Get In Goodnick is that coaching, built around you. A team.

Meet the Get In Goodnick team
The Get In Goodnick way

Rooted in care. Backed by science

Rooted in care

Just a team that treats you as a whole person, not a problem to be fixed.

Backed by doctors

Every programme is reviewed by our resident GP, Dr Dan Reardon, so what you're doing is safe, sensible and proven to work.

Fuelled by community

You're never doing this alone. Thousands of members, moving through it together, cheering each other on every step of the way.

Your turn

It's time to stop doing this alone

Join the members who are still here a year later, feeling more alive than ever. Proof that a team changes everything. The nine-week programme is where it starts.