Rob McAvoy
It was never about the best programme. It was a coach who cared.
At 16, Rob found an athletics coach in Belfast who believed in him before he believed in himself. That coach didn't hand him a programme, he handed him a relationship. Structure when there wasn't any. Belief when there wasn't enough, and a standard to rise to.
After the Royal Marines, Rob spent fifteen years coaching at the highest level: Olympic athletes, Grammy winners, BAFTA winners, entrepreneurs and CEOs. And one thing became impossible to ignore. The clients who got results weren't the ones with the best programmes, they were the ones with a coach who cared about their results more than they did.
Get In Goodnick is that coaching, built around you. A team.